How did we start?
First of all, I gotta say that I am excited because this is the first UX Solo project I have done. The reason behind all this is my commitment to finish the Google UX Certificate. I am proud to say that although I was working full time, I set time every day to study and research this topic that started making noise in my head a while ago. And even though it was hard sometimes, I ended up delivering good projects.
Aurora Petals was the first project I made in my certificate, and I started by learning how the Design Thinking Methodology works. For instance, I thought that it was too overwhelming, but the idea is to do little by little and at the end of all those small stages, create a great project.
The first stage of this methodology is Empathize, so I started by conducting interviews and creating empathy maps to understand the users I was designing for and their needs.
I ended up dividing them into two different user groups. The primary user group identified through research is people who would like to buy more flowers for themselves but the busy life with family and work sometimes doesn't allow this to happen. This user group confirmed initial assumptions about Aurora Petals customers, but research also revealed that time was not the only factor limiting users from shopping for flowers in stores. Other users' problems included obligations, interests, or challenges that make it difficult to buy them or get them delivered at home.
A secondary user group identified through research was people who didn't have too much budget for their flowers and would like to create their bouquets based on their budget.
A secondary user group identified through research was people who didn't have too much budget for their flowers and would like to create their bouquets based on their budget.
Customer Journey
In this customer journey, I tried mapping the whole experience of Sophia trying to buy a last-minute flower gift for her friend's birthday.
Competitive Audit
Features and Benefits
Value of the product: The flower shopping app creates a seamless and delightful experience. By addressing time constraints, seasonal limitations, decision-making stress, and gift anxiety, the app adds value to any busy lifestyle. It empowers to easily find, customize, and purchase flowers for anywhere to anyone. The convenience, assurance of choice, and expert assistance contribute to a positive emotional connection with the app.
This HMW question encompasses the following key aspects:
Objective: The goal is to design a flower delivery app.
Optimization Focus: The primary focus is on optimizing two crucial resources – time and money.
User-Centric: The app should ensure a seamless experience for users.
Efficiency: The objective is to maximize efficiency and minimize costs in the flower delivery process.
This HMW serves as a starting point for ideation and problem-solving, guiding the development of features and functionalities that align with the optimization of time and money for users.
Objective: The goal is to design a flower delivery app.
Optimization Focus: The primary focus is on optimizing two crucial resources – time and money.
User-Centric: The app should ensure a seamless experience for users.
Efficiency: The objective is to maximize efficiency and minimize costs in the flower delivery process.
This HMW serves as a starting point for ideation and problem-solving, guiding the development of features and functionalities that align with the optimization of time and money for users.
User Flow
User Task: Customize a bouquet and create a subscription for 3 months. (For a previously registered user.)
Low Fidelity Prototypes
Usability Studies
Design System
Quick and Easy exploration.
Every item comes along a detailed description of the product as well as some care tips to make your bouquet / plant last longer and brighter.
Customize your bouquet and create a subscription.
The goal was to create a reality high-approach to when you actually customize your bouquet at the flower shop. This part is optimized with AI. You are able to choose between a wide variety of flowers, foliage and arrangements. You can either filter the options according to your needs, or just click on the buttons (options) and see what amazing creations you can make.
Also, the subscription gives you the option of different delivery days and times.
Add a payment method.
You can easily add a new payment method and turn on the "remember" button for your future purchases.
Rate your experience!
It's important to mention that this is a totally optional step. However, the ratings are to help us to see our areas of improvement from the real user experience.
High Fidelity Screens
Key Takeaways
My first solo project taught me that understanding people's needs and constantly improving designs based on their feedback is crucial. Even small projects can teach big lessons. I learned that by focusing on users and being open to making changes, we can create better experiences. I'm excited to keep using these ideas in my future work to make things even better for users.
